03 / CASE STUDY
FANATICS COLLECTIBLES
Collectible Graphics / Production Design / Scalable Systems
A selection of professional work created for Fanatics Collectibles, focused on premium trading-card graphics, packaging, production-ready execution, and scalable creative systems across sports and entertainment products.
ROLE
Graphic / Production Artist
TIMELINE
Ongoing Professional Work
INDUSTRY
Sports Collectibles / Entertainment / Licensing
PLATFORM
Shopify / Events
DELIVERABLES
Trading-Card Graphics, Packaging, Production-Ready Artwork, Promotional Assets, Templates, Visual Systems
Supported launches across
Designed creative systems used across
sports and entertainment properties
10+ licensed
1000’s
of digital and print assets
Reduced repetitive production work by
60%
through Python automation
Improved production speed and consistency across multiple product lines
Collaborated with Licensing, Marketing, Product, Engineering, and Production teams
Each product must feel unique and collectible while remaining aligned with established league, team, athlete, and product-brand guidelines.
The work requires balancing:
Strong visual storytelling
Product consistency
Accurate asset usage
Color and print requirements
Fast production schedules
Multiple parallels and product variations
Licensing and brand standards
Technical file preparation
THE CHALLENGE
The creative direction for each product begins with the athlete, sport, product story, and intended collector experience.
I use composition, typography, lighting, texture, color, and hierarchy to build visual energy while maintaining the clarity required for a small-format physical product.
Every decision must also account for how the design will reproduce in print.
My process generally includes:
Review the brief and product requirements
Collect and prepare approved assets
Explore composition and visual direction
Develop the selected concept
Adapt the system across product variations
Prepare production-ready artwork
Complete quality-control checks
Address feedback and finalize delivery
DESIGN APPROACH
The work supports high-volume collectible releases while maintaining visual quality, production accuracy, and consistency across athletes, teams, sports, and product configurations.
The experience has strengthened my ability to balance creative execution with technical requirements, complex workflows, and demanding deadlines.
BUSINESS IMPACT
SAMPLE WORK
WHAT I DELIVERED
TEMPLATE SYSTEMS & AUTOMATION
PRINT PRODUCTION & QUALITY CONTROL
WORKFLOW OPTIMIZATION
CARD & PACKAGING DESIGN
VISUAL IDENTITY & ART DIRECTION
KEY HIGHLIGHTS
Python Automation
I built a python tool that automates the recoloring of production assets. What used to take hours of manual work now happens in minutes - improving accuracy, consistency, and speed.
Preparing production PDFs required repetitive manual tasks including merging files, splitting documents, organizing outputs, and maintaining naming conventions.
THE CHALLENGE
Built Python utilities that automate common production workflows, including:
Merge PDFs
Split PDFs
Preserve page order
Batch rename files
Organize production folders
Prepare delivery packages
THE SOLUTION
BUSINESS IMPACT
Faster production preparation
Reduced repetitive manual work
Lower risk of production errors
More consistent file management
InDesign Data Merge Automation
I helped establish a data-driven production workflow using Excel as the source of truth and connecting that information directly to an InDesign card template through Data Merge.
Computer-Vision Quality Assurance
I began exploring a computer-vision workflow that could compare generated assets against approved references and flag possible visual inconsistencies for human review.
TOOLS AND AUTOMATION
ADOBE INDESIGN
FIGMA
CLAUDE
CHATGPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
JAVASCRIPT
PYTHON