01 / CASE STUDY

CLOTHING COMPANY STUDIOS

Brand Strategy / E-commerce / Creative Direction

Three male models standing side by side against a white background, wearing casual streetwear clothing with graphic prints and text related to Miami, Florida.

Clothing Company Studios is an independent fashion and creative platform built to develop culturally connected city-based brands, products, campaigns, and experiences.

The portfolio currently includes Miami Clothing Company and New York Clothing Company, with Clothing Company Studios serving as the strategic and creative parent brand.

ROLE

Founder / Creative Director

TIMELINE

2023 - Present

INDUSTRY

Fashion / Lifestyle

PLATFORM

Shopify / Social / Pop-ups

DELIVERABLES

Brand Architecture, Visual Identity, Apparel Graphics, Product Development, E-commerce, Campaign Design, Paid media, Retail Material, Events

The challenge was to build distinct brands that could each express the identity of their city while remaining connected under a shared company structure.

The system needed to:

  • Create clear differentiation between sub-brands

  • Maintain consistent quality across products

  • Work across apparel, digital, packaging, and retail

  • Support seasonal collections and collaborations

  • Build community around each city identity

  • Scale into additional markets over time

THE CHALLENGE

The visual direction balances bold city identity with a clean, premium foundation.

Each brand uses its own color palette and visual language while sharing common principles:

  • Strong typography

  • Clear graphic hierarchy

  • Sports and streetwear influence

  • Premium execution

  • Cultural authenticity

  • Flexible application

  • Consistent product presentation

DESIGN APPROACH

The challenge was to build distinct brands that could each express the identity of their city while remaining connected under a shared company structure.

Clothing Company Studios has created a scalable foundation for:

  • Multiple city-based brands

  • Seasonal collections

  • E-commerce growth

  • Retail and wholesale opportunities

  • Cultural collaborations

  • Event activations

  • Long-term brand expansion

BUSINESS IMPACT

WHAT I DELIVERED

Black silhouette of a cat sitting with its tail curled around its body
Two chess pieces on a chessboard: a white king and a black pawn.

BRAND STRATEGY

VISUAL DESIGN

A black USB flash drive with a silver connector placed on a textured black surface.
Black silhouette of a cat sitting on a scratching post.

UI/UX DESIGN

DESIGN SYSTEMS

A black and white icon of a text document with a pen.
Silhouette of a person sitting on a bench with trees in the background at sunset.

E-COMMERCE

ART DIRECTION

CAMPAIGNS

DIGITAL PRODUCTS

Black silhouette of a person holding a golf club preparing to swing on a golf course.
An illustration of a satchel or backpack with a geometric pattern on a white background.
Blue shorts with drawstring, displayed against a blue background, with text promoting New York City clothing essentials.

SAMPLE WORK

Two T-shirts, one white and one black, lying on a tiled floor. Both shirts have the words 'Miami Clothing Company' printed on the back, with a small orange flower or logo between the words.
Young man in black T-shirt, blue shorts, white socks, and white sneakers, standing with hands in pockets against a plain light-colored background.
A black t-shirt hanging on a wooden hanger on a pipe against a brick wall.

TOOLS AND AUTOMATION

Close-up of a dark blue square with rounded corners displaying the blue logo of Photoshop, featuring a stylized open box.
Adobe Illustrator logo with a orange letters 'Ai' against a dark background.
Adobe InDesign Close-up, a dark maroon rounded square shape and a large lowercase pink letter 'Id' in the center
Figma app icon with a black background and a red play button in the center.

ADOBE INDESIGN

FIGMA

ADOBE ILLUSTRATOR

ADOBE PHOTOSHOP