02 / CASE STUDY

HEALTH COMMUNITIES

Digital Product Design / Healthcare

Healthy Communities is an independent healthcare product-design concept created to help individuals discover care, understand available health resources, and take the next appropriate step without unnecessary confusion.

The experience combines healthcare education, service discovery, appointment scheduling, and member support within a clear and accessible digital platform.

ROLE

Lead Product Designer

TIMELINE

Independent Concept
2026

INDUSTRY

Healthcare

PLATFORM

Responsive Web / Mobile Web / Conceptual Mobile App

DELIVERABLES

Product Strategy, User Flows, Wireframes, Responsive UI, Design System, Interactive Prototype, Campaign Support

The initial exploration focused on common barriers found in healthcare experiences:

Confusing terminology
Too many disconnected resources
Unclear next steps
Limited visibility into available services
Long or intimidating intake processes
Lack of reassurance during important decisions

These observations informed a product strategy centered on clarity, guidance, and progressive disclosure.

RESEARCH & DISCOVERY

Zocdoc
What works: Strong provider search, availability visibility, reviews, and direct appointment booking.

Opportunity: The experience can feel transaction-focused and does not always guide users who are unsure what type of care they need.

CVS Health / Aetna Member Experiences
What works: Connected access to insurance, pharmacy, care, and member resources.

Opportunity: Large healthcare ecosystems can feel complex, with multiple pathways and dense information.

Teladoc Health
What works: Clear access to virtual care and recognizable healthcare categories.

Opportunity: Create a warmer, more community-focused experience that connects education, care discovery, and local resources.

COMPETITOR ANALYSIS

The primary challenge was to create an experience that could communicate important healthcare information without overwhelming users.The platform needed to:

Make services easy to understand Help users identify the right type of care
Build trust through clear and supportive language Work across mobile and desktop devices
Support users with different levels of digital and health literacy
Make the path from information to action feel simple

THE CHALLENGE

BRANDING

COLOR

#2D5C4A

Pine for confirmation/success states (calm, grounded)

#C75D3A

Clay reserved only for the one primary action per screen (so it stays meaningful instead of decorative)

#E8DDC9

Sand for surfaces because pure white felt too sterile for the tone we wanted.

TYPOGRAPHY

Fraunces - Brings warmth and editorial trust without looking corporate-clinical.

Inter - Highly legible at small sizes — important for accessibility goal.

USER FLOW

LANDING PAGE

SELECT CARE NEED

The user arrives on the Healthy Communities homepage and begins exploring available care options.

The user selects a care category or answers a short guided question to identify the type of support they need.

The user compares provider profiles, specialties, insurance coverage, reviews, location, and appointment availability.

BROWSE OPTIONS & PROVIDERS

CHOOSE PROVIDER

The user reviews recommended services and providers based on their selected health need.

PROVIDE INFORMATION

SELECT DATE & TIME

The user enters basic patient information, insurance details, and the reason for the appointment.

The user reviews the appointment details and confirms that the information is accurate.

Return Experience
After booking, the user can return to the member dashboard to view, manage, reschedule, or cancel the appointment.

The user receives a booking confirmation, preparation instructions, reminders, and clear next steps.

The user chooses an available appointment date, time, and visit format.

APPOINTMENT CONFIRMED

REVIEW & CONFIRM

USER JOURNEY MAP

DISCOVERY

EXPLORATION

1.RECOGNIZE A NEED

2.EXPLORE OPTIONS

DECISION

BOOKING

“Which provider is right for me?”

“I want this process to be easy and quick.”

PREPARE

CONTINUED SUPPORT

“What should I bring or do beforehand?”

“How do I stay on track with my care?”

“Where do I start, and what type of care do I need?”

“What’s wrong, and who can help me?”

4.BOOK APPOINTMENT

3.COMPARE & DECIDE

6.ONGOING CARE

5.PREPARE & ATTEND

HIGH-FIDELITY PROTOTYPE

CARE DISCOVERY

Browse services by health need, life stage, or care category.

PROVIDER SEARCH

Review provider information, availability, specialties, and care options.

APPOINTMENT BOOKING

Move through a simplified scheduling process with visible progress and confirmation.

MEMBER HOME

View appointments, saved resources, recommendations, and care reminders.

HEALTH EDUCATION

Access clear, actionable content without unnecessary clinical complexity.

COMMUNITY RESOURCES

Connect users with local programs, events, and wellness support.

KEY FEATURES

The visual system was designed to feel warm, trustworthy, modern, and accessible. The interface uses:

Clear content hierarchy
Generous white space
Supportive imagery
Calm color usage
Simple iconography
Direct calls to action
Modular cards and reusable components
Mobile-first layouts

DESIGN APPROACH

Goal 01
SIMPLIFY CARE DISCOVERY
- Help members quickly identify relevant services, resources, and providers.

Goal 02
BUILD TRUST
- Use accessible language, inclusive imagery, and transparent information to create confidence.

Goal 03
SUPPORT ACTION
- Create clear pathways from education to appointment scheduling and follow-up support.

Goal 04
DESIGN FOR ACCESSIBILITY
- Build a system that considers readability, contrast, hierarchy, device responsiveness, and inclusive interaction patterns.